H&M Launch event was a huge success!!

So sweet ! 

We were so excited to hear from PaulWilmotCommunications in New York regarding the grand opening of Santa Barbara's new H&M store. The 15,000 square-foot shop occupies the old Barnes and Noble building on the 800 block of State Street. After considering several other caterers Pure Joy was chosen for our prompt and professional response to their requests for something really special, fun and on trend with H&M's young euro style. They were so excited about our runway caliber staff too as they had them all dressed in H&M attire for the grand opening. We've done many openings and this was most extravagant with few expenses spared, and really just a lot of fun.


We started the day with a hearty breakfast for 60 H&M staffers then served adorable and delicious handmade miniature summer fare to over 1000 shoppers for three hours. The Pure Joy Chefs made over 5000 little treats, all from scratch!! Although the crowds were huge and vivacious eaters we managed to not run out of food! That, the big wigs from Manhattan were especially thrilled with I'm sure! I also heard many "Oh my God these are delicious!!" comments from all. (photos by Chad Nassif)

the line began at 5am and went waaaay down State Street all the way to Macys!

Over 500 were in line when they opened the doors at 12:00

Fresh Chilled Fruit Skewered on Green Bamboo

Strawberry Milkshakes

Mini Pineapple Ginger Fizz, Minted Ice Tea and Cherry Lemonade

Breakfast for 60 before the doors opened

The Breakfast Show Stopper: Maple Glazed Bacon (Kevin Costner's favorite!)

Some of the Pure Joy Staff in the H&M attire 

Such posers!

Yummy Breakfast, Scones & Devon Cream with Farmers Market Berry Jam

Pure Joy loads in plenty of awesome food!

Mini refreshments

Mini Hot Dogs & Burgers

Mini Prawn Tostadas

Mini Pies

Tiny Handmade Grilled Burgers

Pure Joy Staffers Adam Vaughn & Cyndi Smith

Mike Evans sporting H&M attire & Yummy Old School  Milkshakes

Pure Joy Foley Wedding shot by Jen Rodriguez

Photographer Jen Rodriguez captured the sweetness of the spring wine country wedding of Siobhan+Matt Spencer.
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